Lexus Genuine Parts (Personal Project)
Background
“You can’t treat a car like a human being. A car requires love.” Walter Rohrl
Insight
People have developed an emotional attachment and deep love for their cars. We could even go as far as saying
that they are in a ‘’ romantic relationship” with their cars.
Concept
Do something special for your love.
Show your car genuine love.
Creative Directors: Lee Goodall and Victor Jacobs
Art Director: Charles Senyasamore
Graphic Designer: Mpho Moshikaro
Copywriter: Laureatus Tefu
