"For the world to build better" is the purpose that defines Holcim as a brand. So we have found no better way to demonstrate this than by showing everyone the importance of more conscious construction. For years, cement has divided people, societies and cultures. If we want to change history, let us stop dividing and start building a better planet.
Grey/Colombia
Juan Jose Posada - President / CCO
Sebastián Benítez- Executive Creative Director
Diego Aguilar - Creative Director
Álvaro Giraldo - Creative Director / Art Director
Sebastián Peláez - Copywriter
Cristian Jimenez - Art Director
Proactivity project
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