Shari’ah banking
Background
The Shari’ah Banking business provides clients with assurance that their funds will never be placed in prohibited industries or transactions and are always kept separate from the banks traditional funding activities and are placed in Shari’ah compliant assets that have been certified by Standard Bank’s independent Shari’ah Advisory Committee.
Insight
Combine centuries of Shari’ah economic principles with today’s essential financial services
Concept
Innovation rooted in tradition
When it comes to visuals we are limited and restricted to what we use.We are not allowed to use faces, animals, sacred sites, People to always be respectfully and appropriately dressed. We looked at Islamic architecture and found out that they use mosaic technique to decorate their religious buildings and palaces. We used the mosaic patters and textures as our key visual.
10 seconds DOOH
Creative Directors: Adam Weber and Dan Parmenter
Art Directors: Maricha Tempel and Charles Senyasamore
Copywriter: Josh Roscoe
Art Directors: Maricha Tempel and Charles Senyasamore
Copywriter: Josh Roscoe
