Tempo would like to launch a new product: Tempo toilet paper. So they asked some digital and collateral activities to increase awarness for the main brand and its new product. The challenge was to create a successful online experience and bring it to the next level by elevating interaction into the social sphere.

CREATIVE SOLUTION: 

To increase the capabilities of the interaction, we create a video game. Users were able to create on their own machine morbistenza

Options allow users to play, win iPad, iPhones and compete against complete strangers. 

 

- We also went on the streets, where we present the product and after that we create a viral video for a social experience tout court. 

- Banners bring people to play on the website game. 

- Facebook Application introduces people to the concept of morbistenza. 

- An editorial planning for the facebook page in order to create interest into the users.