Over 200 meters long, 40 meters high, more than ten million pixels: these are the dimensions of the stage, on which Mercedes-Benz vehicles at the international automobile exhibition 2013 in Germany celebrate their performances. A superlative show, without equal. Within 15 minutes, 17 vehicles appear on the stage and transform the entire hall in different worlds, fascinating more than one million visitors.
CLIENT: Daimler AG
AGENCY: Atelier Markgraph GmbH
STUDIO: Barbecue Medien Design GmbH
CONCEPT: Martin Pesch
CREATIVE PRODUCER: Henry Hilge
ASSITENT PRODUCER: Chris Gerster
SHOW DIRECTOR: Mark Gläser
ART DIRECTOR: Rüdiger Chmielus
MEDIA ARTIST: Eno Henze
SHOW DIRECTOR: Chris Chuls
MUSIC: Michael Kadelbach, Parviz Mir-Ali
SOFTWARE DEVELOPER: Sebastian Neitsch, Thomas Eichhorn
SOFTWARE DEVELOPER: Sebastian Neitsch, Thomas Eichhorn
PHOTO: Kristof Lemp
