Inspiration as the starting point of everything
Challenge
Grieg Seafood lives by and for the sea as one of the world's leading fish farmers. The fish farms are located in Norway, Canada and Newfoundland. The company has about 800 employees globally.
Grieg Seafood has a deep commitment to sustainability, and the communities in which they operate. They are gaining increasing respect and praise for their work in integrating sustainability into all parts of the business. In the development of new websites, the focus on openness and transparency in relation to the industry's many target groups and challenges, as well as the important role that local communities play, is crucial to emphasize.
Solution
The vision "Rooted in Nature, farming the ocean for a better future", is the theme and direction that reflects everything we say and do, and forms the basis for the brand experience.
We have developed the website with a clear focus on storytelling about sustainability, local communities and the people who work at Grieg Seafood. We have a common ambition to demonstrate to all target groups that Grieg Seafood is honest, skilled and inspiring.
How we tell the stories and document the results reflects the brand experience.
ESG-focused investors:
We saw early in the development of websites the need for a separate website for investors. Grieg Seafood investors are committed to sustainable green investments with a long-term perspective. The target group places high demands on documentation. Topics such as business management, risk analysis, long-term strategy plans and CPIs deserve a separate focus. The investor pages have garnered a lot of applause from the industry!
Result
We have succeeded in creating a website that reflects Grieg Seafood in every way.
The website has become a valuable tool and an updated status for all stakeholders about Grieg Seafood's vision and principles for ethical business operations. The local communities have been given their very own place, and the employees from all over the world feel included and motivated by the brand they are an important part of.
