Show Yourself
“We make art accessible to people of all personalities, inspiring them to create homes as unique as they are.”
The target group for Art Bird is as wide as the range of motives. Here it should be possible for everyone who is interested in wall art to decorate their home. Through a huge selection at very good prices, ArtBird wanted to inspire customers to express their personality through art. Our goal was to create a distinctive brand that stands out in the 'poster' market, but just as importantly, does not compete for the attention of the wall art itself.
The identity is built around the name. By modifying the letter T, we created an iconic symbol. The little bird is elegantly and playfully implemented in the name feature. The bird needed a voice. With a twinkle in the eye, we developed a language that suits the brand and sets ArtBird apart from the competition. The idea behind the concept is to visualize how a digital brand can be combined with the traditional poster / print world. We chose the art frame - 'passpartout' as a visual element. The frame contributes to interesting compositions.
Overall, the visual tools creates a friendly, welcoming personality, and a clear framework for the art.
