How do we say excellence without overtly saying excellence? Italians are associated with great furniture design. We want to turn this perception on its head by using fictitious characters from an Italian company to promote the excellence of our Alpine brand.
Across a series of 3 short films we will flip the traditional furniture brand campaign into raw storytelling by reintroducing the brand to audiences in a compelling and unexpected way.
Mission Excellence - E01 Teaser Trailer
Mission Excellence | EP 01
An Italian furniture manufacturer is mesmerised by an imported South African couch...
Mission Excellence - E02 Teaser Trailer
Mission Excellence | EP 02
The Italians have the Alpine factory supervisor cornered and are looking for answers.
Mission Excellence - E03 Teaser Trailer
Mission Excellence | EP 03
Massimo now back in Italy and in his home gets an unexpected visit from his Chairperson...
Discover this immersive experience, help Massimo find all the answers to Alpine's excellence,
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On Instagram, we will create 12 interactive Massimo stories, prompting people to discover the powerful and far-reaching consequences of Massimo’s choices on his journey to find excellence.
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