Neoflex had a logo, a trademark, and a color scheme, but it lacked graphical style forming elements which would not go against the key qualitative characteristics of the brand and would contribute to more efficient implementation of the corporate identity in creating different media.

 

To develop the corporate identity (on the basis of the existing logo) for Neoflex company, the leading supplier of software and professional services in the field of information technology for financial markets.

 

The corporate design is based on an original style forming element in the form of dozens of intertwining sinusoid strips/lines. Such a solution allowed visualizing not only such a distinctive feature of Neoflex as a flexible approach to problem solving and interaction with its clients, but also it laid an additional emphasis on the company's specialization - development of efficient solutions in the field of information technology and telecommunications. Besides, due to the bright and fancy coloration this element makes it possible to add even more distinction, recognizability, and positiveness to the Neoflex corporate identity.