Hypatia is a workwear brand for women in engineering and science. For this project, we collaborated with Hypatia's team to design a meaningful brand identity diving into the idea of "Hypatia's eye" as a metaphor of sightedness of knowledge and style. This duality of concepts gets alive in products thought for professional women balancing working and personal life (mind + spirit).
The whole visual system gets soiled in a main bold symbol (eye) + the wheel of twelve Hypatia's signs.
Designed at Changos Inc. by Noé Arias
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