College visits for prospective students can be a crucial part of the final decision-making process in deciding where to enroll. The COVID pandemic brought challenges and shifting behavior to this part of the students' journey. More students and families are turning to virtual college tours and college research to learn about different universities from the comfort of their own homes.

I was brought in to help design a  direct mail brochure to enable prospective students to get an insider taste of campus life — albeit remotely. The piece enables the recipient to hear from current students what makes Carleton special to them. They get a first-person narrative from a variety of voices which shines a spotlight on what life at Carleton is really like.

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The use of illustration mixed with photography brought a playful and fun vibe to the piece. It was designed to resemble a traditional folded paper road map such as the ones you pick up at rest stops. The brochure has been so well received that it continues to be used even as campuses have opened back up to in-person visits. 

Illustrations by: Raymond Biesinger

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