CITEA Milk Tea / 希蒂奶茶
In Spirit Design created, in 2013, the PET bottle shape design for Uni-President's "CITEA" brand; a high quality milk tea available in Mocha and Hong Kong flavors, targeting white-collar office workers in the Chinese market.
The shape, that fits easily in the hand, is minimalist, pure and powerful, focusing on the concept of aroma and rising vapors in a smooth, twirling motion. Its double spiral is evocative of a blending of elements – tea and milk, infusion and sweetness, nature and city, relaxation and reward.
