Unicorn Bags - Meme Sales Funnel
Memes are easily the most casual means of community engagement, and when combined with advertising they represent an ideal value exchange to maintain relevancy with an audience increasingly able to filter out unwanted interactions.
By allowing audiences to exchange their attention for humor instead of (or in addition to) pure information, customers will relate to content on a more personal level and become less likely to disengage.
This 4-part carousel is a tutorial for "burping" an autoclave for steam sterilization, engagement is displayed on final image.
Engagement rate is almost 5% of total followers, with almost 13% of reached users engaging.
Engagement between 1-3% is considered "good" by most standards, with 3-5% being "strong" and over 5% as "exceptional"
ERR - 12.987% ERP - 4.931% ERI - 10.455%
Tutorial on inoculating a Unicorn Mushroom Grow Bag with a syringe of liquid culture.
Growing in bags has three distinct advantages over the traditional jar method:
1) Larger volume of growing media
2) Lower cost of both materials and labor
3) Easier to mix at 30% colonization, as seen below:
For the fastest colonization time and greatest bio-availability of carbohydrates for fruiting, inoculated grain is mixed at 30% This is achieved by simply squeezing a bag, but requires repeated smacking with jars, which can be dangerous.
Because even amateur mycology requires dense information, the majority of Unicorn's ads are targeted at people already familiar with the basics of growing mushrooms.
Some myths from the 1980s persist to this day, like the myth that tyvek is a good filter and insulator
Preventing microbial contamination is easily the most important aspect of mycology.
By the time you can see a contaminant, the hyphal network has already spread throughout the entire container. Because most fungal toxins are not yet fully understood, all unexpected organisms should be treated as potentially deadly and the entire fruiting block destroyed at the first sign of infection, as in this tutorial:
The original video is a space opera about humans vs demons and why corrupted worlds should be destroyed.
The similarities between microbial contamination make it an easy metaphor, as by the time corruption is observed
it's already too late to take corrective action. This stresses the importance of sterile technique.
You can grow it, we can help.
Unicorn came out with a line of biodegradable plastic that breaks down in 3~4 years with regular exposure to UV and O2. It has been rigorously tested and proven to be safe and effective, however the challenge in marketing this remediative material is that it begets overcoming the knee-jerk reaction from criticizing recycling.
The only downside (if it can be called that) is the shortened shelf life.
As for conventional plastics, there has been over 100 different species of fungi observed digesting petroleum-based hydrocarbons, including gourmet species like oysters
Original dialog:
"You know how many birthdays there are a year?"
"You know how many birthdays there are a year?"
"There are hundreds. Literally hundreds."
There are many different techniques for growing mushrooms, but the most cost-effective methods all involve bags during at least one stage.
While full sterilization is required to grow grain spawn, pasteurization is "good enough" for
pre-colonized grain to spread mycelia throughout a fruiting block of non-nutritive substrate.
Most people who say they don't like mushrooms have only ever tried one species.
Portobello is sold under dozens of different names, giving the illusion of variety.
Addressing the elephant in the room:
"We just make the bags, what you do with them is your own business"
