WHAT DOES FREEDOM MEAN TO YOU?
Advertising campaign consisting of two components presented in the forms of photography and a 1 minute short video to be used across multiple media platforms. The campaign aims to express the meaning of freedom to each individual and the way in which they express this as an athlete.
Coverage:
- Youtube, Facebook and Instagram
- Local Publishers (Sapo, Publico, etc), Google ads,
- Bus stop, LED big screens in Lisbon Porto and Faro
- Shopping centres digital advertising
- Billboards, Big Outdoors in Lisbon and Porto
- Local Publishers (Sapo, Publico, etc), Google ads,
- Bus stop, LED big screens in Lisbon Porto and Faro
- Shopping centres digital advertising
- Billboards, Big Outdoors in Lisbon and Porto
Additional images from the campaign
Presence on youtube
Youtube 1 minute full video
Youtube 20 sec version
Behind the scenes
Creative Direction - Rome Michael
Art Direction - Dean Elliott
DOP - Dean Elliott
Photography - Dean Elliott
Executive producer - Luis Vas
Camera Operator - Eduardo Vento
Camera Operator - Rome Michael
Camera Operator - Ricardo Nascimento
Assistant - Rob Gonzales
Assistant - Andre Hilario
Assistant - Claire Taibi
Make-up - Rebecca Muir
Hair stylist - Nuno Riesenberger
Talent:
Patricia Mamona - Portugal Olympic triple jump Silver medalist
Luiz Martins - Skater
Alan Saulo - Surfer
Client: FREENOW
Thank you for viewing!
