Cacaolat is one of the main chocolate drinks of the country, known by everyone from little kids to grandparents, they needed a push to reach out for new consumers and to stablish their brand above traditional placement so we gathered the most emblematic characteristics of the product and decided it was time to play, literally play the Wolds most played game League Of Legends, with our inclusion in to the emblematic world of gaming and the famous battle with Baron Nashor we conquered the gaming world placing the brand and its product among the most consumed drinks in the year 2021 by the Millennial and Gen Z audience.

Watch the full case study at:

https://agenciapeople.es/nuestro-trabajo/cacaolat/