I took a brief for a brand identity from GoodBrief site, and the brief was:

We are a company that inspires new ways to learn new skills by combining crowd-sourced data with ease of use. Our main product is a device that you can use wherever you are and implements new creative techniques. Our target audience is seniors. We want to convey a sense of eagerness, while at the same time being kind.

So, the idea of this logo (logofolio) is about a 'learning skills' platform. I used the red color to emphasize a sense of eagerness. And the colors (black and grey) to target seniors. I created a shape that looks like an open book because it's a learning company. The star refers for 'skills' and the arrow for 'development'. All of this has been created using Ps and Ai.