CONTROL THE BALL
A CAMPAIGN WAS NEEDED FOR PREDATOR LZ II, AND IT NEEDED TO BE CREATED BY USING EXISTING PRODUCT PHOTOGRAPHY AS AN ASSET. WHILE ON A RUN DURING LUNCH AT ADIDAS NORTH AMERICA, AN IMAGE OF THIS CREATIVE CAME IN MY HEAD, AND I DESIGNED IT DURING MY RUN. WHEN I GOT BACK TO WORK AFTER THE RUN I BEGAN CREATING IT USING A COMBINATION OF ADOBE ILLUSTRATOR FOR THE PATTERNS (THE BOOT HAS MULTIPLE DIFFERENT PATTERNS ON IT KNOWN AS “LETHAL ZONES” TO HELP BALL CONTROL) AND ADOBE PHOTOSHOP TO RENDER IT AND CREATE THE FINAL CREATIVE. THIS WAS USED PRIMARILY IN DIGITAL SPACES.
A CAMPAIGN WAS NEEDED FOR PREDATOR LZ II, AND IT NEEDED TO BE CREATED BY USING EXISTING PRODUCT PHOTOGRAPHY AS AN ASSET. WHILE ON A RUN DURING LUNCH AT ADIDAS NORTH AMERICA, AN IMAGE OF THIS CREATIVE CAME IN MY HEAD, AND I DESIGNED IT DURING MY RUN. WHEN I GOT BACK TO WORK AFTER THE RUN I BEGAN CREATING IT USING A COMBINATION OF ADOBE ILLUSTRATOR FOR THE PATTERNS (THE BOOT HAS MULTIPLE DIFFERENT PATTERNS ON IT KNOWN AS “LETHAL ZONES” TO HELP BALL CONTROL) AND ADOBE PHOTOSHOP TO RENDER IT AND CREATE THE FINAL CREATIVE. THIS WAS USED PRIMARILY IN DIGITAL SPACES.
CREDITS
CREATIVE DIRECTOR — SURF MELENDEZ
DESIGN — HOLLY JOHNSON
CREATIVE DIRECTOR — SURF MELENDEZ
DESIGN — HOLLY JOHNSON
