Hangloose Event is an agency of Event Organization which carries years of experience in the field. The event, in itself, brings the concept of time.
The travel through time in an active way, is what distinguishes an event, understood as an instance of something in the making, from anything else.
It goes without saying that within the logo, this component would have to be of paramount importance, untying the immobility of the design in a continuous temporal becoming. Through the brand expresses the ontological characteristic of the event.
So I thought I'd point out, highlighting the hand gesture of the "Hang Loose", the greeting of surfers, from which the agency takes its name.
The two "O" of "Loose" unite, as well as Hang Loose combines ideas, thoughts and people, in an endless story, always the same but always different at the same time.
The Big Black Gotham font I used for the Logotype and the lettering. Yeah!
