Bellwether Farms is California’s original sheep dairy. The family-owned creamery, located in the hills of western Sonoma County, is an award-winning pioneer in the production of sheep and cow milk aged farmstead cheeses and yogurts. The objective for the team at Mark Oliver, Inc. (MOI) was to create a memorable branding program that projected the character of the Callahan family farm and the artisan quality of the products.
Our solution was to create a brand story which conveyed the hand-crafted qualities of the products. The use of charming illustrations and a muted color palette had the advantage of not only reflecting the values of the country farm, it also kept the reproduction to an affordable three-colors. The art was easily reproduced on a variety of structures and stocks using flexography or lithography. It graphically stands out on a web page. we created a stylish and approachable brand which stood out from a crowd of look-alike products.
