This is a project based on the branding of local products and food in Nigeria, as well as in African countries. The product to be branded here is the West African FUFU, a staple food accompaniment. It is a swallow for soups popularly known and consumed in Nigeria and Ghana. There are certain elements of comedy and lighthearted relations in the description copy of the case studies.
This is also a branding project on local foods and produce in Nigeria as shown in the previous slides. The product to be branded here is the Southern Nigeria's MFI IPOC, also known as periwinkles, a food ingredient found in the riverine areas. It is basically small snails with harder shells that live in the swampy areas and streams. They are enjoyed with soups, just like the fufu.
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