DIGITAL HIJACK
Digital Hijack is a Green Act & Connect Button.
Which can be installed as browser extension or downloaded as app. Digital Hijack is created by Armedangels, and for The Woke Youngsters, a sizeable group within Generation Z, to re-connect with their core values before impulsively purchasing new items.
Besides the button, I created the concept for a campaign, which can be found in the concept book.
The aim of this campaign + extension is to give these youngsters an opportunity to buy consciously without being priced out.
Which can be installed as browser extension or downloaded as app. Digital Hijack is created by Armedangels, and for The Woke Youngsters, a sizeable group within Generation Z, to re-connect with their core values before impulsively purchasing new items.
Besides the button, I created the concept for a campaign, which can be found in the concept book.
The aim of this campaign + extension is to give these youngsters an opportunity to buy consciously without being priced out.
PITCH VIDEO
The essence of the project is briefly explained in the pitch video. It’s important to first watch the pitch video, before diving into the other deliverables, to make sure the problem, target group, brand and concept are grounded.
WEBPAGES
– INSTALL THE BROWSER EXTENSION
THE APP
The app will remain on conceptual level.
I will explain the essence of the app and the possibilities for expansion in the PDF.
The app is an additional deliverable to this project.
I will explain the essence of the app and the possibilities for expansion in the PDF.
The app is an additional deliverable to this project.
