Project
This was not just a brand design project but a brand creation/development project and everything that the brand would need had to be developed and designed from scratch
Objective
The brand was trying to serve people with stressful and busy lifestyles and wanted to create a fitness environment that could make them feel freer. Their goal was also to provide an ecosystem of friendliness and geniune care.
Deliverables
The deliverables for the brand were huge. Like Logo & Branding, User Research and Competitor Audit, Marketing Website landing pages for different fronts, Mobile App UI/UX design, Marketing Social Media Post designs, Banners, and Poster designs, Brand Messaging and Tone, Email Template Designs
Logo Concept
The logo represent feathers and the first letter of the brand name Fitardo. The feather represents a free environment
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