The band Radical Face (that I am mildly obsessed with) has been working on a trilogy, based on a family that singer and songwriter, Ben Cooper, has written about. I created a campaign for when the third album is released that centers around the celebration of family and community.
Trilogy Packaging
Special edition packaging would include all three of the cds from the trilogy. It would look like a leather bound family album.
Inside of special edition packaging.
Trilogy Poster
Guerilla Marketing
Frames would be placed on trees in public areas. They would lead people to use the hashtag #familytreetrilogy and talk about their family history. Anytime the hashtag is used it would be featured on the home page of Radical Face's website (below).
Website
Website would be redesigned to match the trilogy campaign and would include a social media component.
Street Art Installment
In order to create community interest and involvement Radical Face street art would be installed. The piece would invite community members to paint their own family stories on the wall (shown below).
Album Release Party
When the third and final album is released there will be an event at the same venue as the street art. The band will play here and the art will be the center piece of the event.
