Jaider Morais's profile

Pet da Magui - Brand Design

Love taking care of pets

Motivated by this love and the desire to provide more quality of life to these adorable pets, Pet da Magui was born.​​​​​​​

My mission was to create a design that portrayed an exciting, joyful, friendly, friendly, and imaginative brand.
Inspiration

One of the best ways to tell if a dog is happy is by observing its body language. A dog lying on his back, in addition to being funny and cute, demonstrates that he is happy and that he feels safe in the environment. Who trust their tutors and caregivers.

This is the best way to represent the love of pets, after all, love and trust are inseparable. If we love it's because we trust, and if we trust it's because we love.

Typography was created to be unique.

Designed to communicate a fluid, friendly and cheerful brand. The lowercase signature gives an informal tone to the brand and makes the logo more friendly and accessible.
About Colors

For the visual identity project of Pet da Magui, a palette with the main color (pink) and 3 supporting colors (blue, green, and yellow) was thought. Each with a special role in communication.

- Pink is the brand's main color and conveys affection, love, sweetness, and calm;
- Blue is the color that will communicate the bath and grooming sector. It brings feelings such as loyalty, fidelity, trust, and tranquility;
- Green, which represents safety, protection, healing, and hope, will support the veterinary sector.
- Yellow will indicate the nutrition section, and it's no accident because this color conveys joy, energy, excitement, and optimism.
The Pattern

With hand-drawn elements, Pet da Magui pattern gives the brand an even more relaxed air, providing more personality and strength for communication.
Client's Testimonia

"Undoubtedly, the best choice for building our brand. Exciting the way Jaider dives into his projects seeking to contemplate what is proposed. It was surprising what he presented to us! So happy to have made this partnership!
2022 © Jaider Morais
Client: Pet da Magui, Brazil (ES)
Project: Brand Visual Identity​​​​​​​
Pet da Magui - Brand Design
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Pet da Magui - Brand Design

One of the best ways to tell if a dog is happy is by observing its body language. A dog lying on his back, in addition to being funny and cute, d Read More

Published: