Some superheroes wear their capes on the front...

I was commissioned by no.1 baby food brand Ella’s Kitchen to design a new identity for their sustainability function to tell mums & dads about all of the great stuff they do.

From planting trees in the Scottish Highlands, to protecting the rainforests in Ecuador, every time a little one gobbles Ella’s Kitchen they are helping to make the world a better place.

It’s no ordinary belly… It’s an Incredi-belly!

— creative direction, identity, brand guidelines, website, sustainability report