On 2021 Crayola reached out to me to collaborate on their new campaign "There's always an alternative" for their new product line. They worked with several illustrators to create images that were later painted as a mural in different cities through Mexico. The goal of the image was to represent how each artist understood the slogan. Here's my own take on the subject.
Sketch idea exploration
My idea revolved around how exploring creativity always gives you an alternative to resolve any situation in this scenario, i tried to represent the idea of how you should set free your imagination without caring about your inner demons.
Sketch selection
Final illustration
Final illustration adapted to mural size
Finished Mural
Printed Campaign
