During the holiday season the roads are filled with cars as people travel to their loved ones. However, it’s not always the most joyful activity, especially for the little ones in the family. ŠKODA wants to remind that every trip can have a touch of magic - especially at Christmas.
We decided to stand out from the traditional car ads in a surprising way. We made a Christmas film for the most award-winning car brand of the year, in which we didn’t show the car at all. Instead, we focused on a story where a child travels through the grey Finnish winter and gets to experience the magic of Christmas during the journey.
You can experience the magic of Christmas (and Skoda) anywhere.
Agency: SEK
Copywriter: Rami Utriainen
Art Director: Juho Heikkinen
Project Manager: Nicolas Prieto
Original idea: Adele Enersen & Samuel Räikkönen
Copywriter: Rami Utriainen
Art Director: Juho Heikkinen
Project Manager: Nicolas Prieto
Original idea: Adele Enersen & Samuel Räikkönen
Crew
Producer: Katariina Kangas
Director: Kimi Issakainen
DOP: Rasmus Wilén
Production coordinator: Milja Kipahti
1st AC: Aaro Visala
Gaffer: Jonatan Marila
Technician: Karoliina Kärkkäinen
Technician: Pyry Aitamurto
Technician: Wellu Mikkonen
Stylist & MUAH: Jennifer Appleton
Edit: Rasmus Wilén
VFX Artist: Gabriel Boicel
Composer: Markku Mäkelä
Colorist: Sarrah Wilkman / Grade One
Cast: Emil Rosendahl
Producer: Katariina Kangas
Director: Kimi Issakainen
DOP: Rasmus Wilén
Production coordinator: Milja Kipahti
1st AC: Aaro Visala
Gaffer: Jonatan Marila
Technician: Karoliina Kärkkäinen
Technician: Pyry Aitamurto
Technician: Wellu Mikkonen
Stylist & MUAH: Jennifer Appleton
Edit: Rasmus Wilén
VFX Artist: Gabriel Boicel
Composer: Markku Mäkelä
Colorist: Sarrah Wilkman / Grade One
Cast: Emil Rosendahl
