MetroFax brings the archaic act of sending a fax into the modern day of digital technology through a suite of tools that integrate with email, mobile devices, Microsoft Office or a web browser. We helped MetroFax craft a brand identity that clearly conveys the speed, simplicity and dynamism of their platform and the clear benefits that come with it. We then extended the brand online with a website backed by a fully scalable CMS and in the mobile space with branded apps for both Android and iPhone to reach a maximum user share.