The Gilmore Collection marketing team created a gardening content campaign to highlight a pivotal aspect of our restaurants and keep our guests informed and engaged.

The Gilmore Collection prides itself on our restaurants' on-site gardens and partnerships with local vendors and purveyors to utilize local ingredients as much as possible within our menus. Our team wanted to create a multi-channel plan covering various forms of content to highlight this cornerstone facet of our business including: 

• Videos and photography showing our garden at Blue Water from planting to harvest partnerships with local farms, and foraging for morals.

• A fun downloadable Michigan organic gardening guide.

• Several blog posts including recipes from our chefs, and how-to tips. 

• A cocktail event that allowed guests to pick herbs from our live garden wall and create their own cocktails.

All of this content was supported by social posts and an email series.

The full version of the guide can be downloaded here.

Blog posts on gilmoreblog.com

Social Media