Velociraptor Brewing Company is an environmentally-friendly brewer and bottler of craft beer started by recreational and tour cycling enthusiasts. The company brews a line of beers named after bicycle styles and produces bicycle beer accessories. Accessories include items to transport beer both to (such as a picnic) and from (such as a brewery) locations on a bicycle in a safe, easy manner. The company also produces beer-centric cycling events along the West Coast, and caters to young, mostly urban, active adults who live on the American West Coast. These people are likely to patronise REI, The North Face, Patagonia, Trader Joe’s, Whole Foods, local farmers’ markets, community bicycle co-ops, and public transportation.