Bloomful
Bloomful is an online mental health awareness company founded by Ellingsen Technologies in Norway. Their focus is shifting their patients into psychological freedom and stability by breaking the boundaries of poor accessibility to programs that help in these kind of matter.
The mark represents a brain, the main actor of mental health illnesses but at the same time the only method to solve them. The use of color and gradients complements the identity’s connection to growth and change. The bright shade of pink used with shades of purple & yellow conveys a burst of growth, energy, and positivity. Contrasting this with the dark purple or clear white again captures the theme of transition, and a positive personal journey. The gradients also convey the sense that this change is steady and gradual.
The outcome is a visual identity that carries the values of the company throughout every part of its construction, and gives a brand that is accessible, approachable, and human.
