MUGI – Branding for Mongolian Cosmetic Studio in Berlin
A new Brand Identity for a small local cosmetic studio in Berlin, including the creation of a logo, stationery, poster, vouchers, signage and a brochure.
Mugi herself is rooted in the culture and values of her home country Mongolia, this is why we decided to emphasise this special background in her branding.
The logo symbol is based on traditional Mongolian handwriting, actually writing out her name "Mugi". Besides that, the visual language creates a balance between the very clean and white typographic expression commonly associated with the world of ‘beauty’ and ‘skincare' on the one side – and the impressive photographic images of the wide Mongolian landscape and culture of the simple and traditional nomadic life.
Accordingly, the first page the brochure shows the open door of a yurt, which stands for the proverbial hospitality of Mongolian people.
The branded creative interior design for this project was developed in cooperation with the architect Yaron Tam.
:) happy customers about the shop interior and overall atmosphere:
