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The Body Shop Australia: Madison de Rozario x Hemp
This one's a standout. A great example of the magic that can be made when a group of hard-working, talented people have a whole lot of passion and an impossibly tight budget.
Madison is a powerful young Australian Paralympic athlete that won two gold medals at the Tokyo Games. An absolute all-rounder, we were very proud to have the opportunity to work with her.
The impact of this campaign was felt on all levels, from social media insights to sales conversions; it was a massive win for all stakeholders.
Besides Art Directing the project from beginning to conception --including all client presentations and direct liaison with the production company in Sydney-- I had the privilege of guiding the storytelling (based on the brief). This included establishing the discussion topics, writing the interview questions and then leading the conversation and interview with Madison during the shoot.
Agency: Marilyn & Sons
Production: De Republica - Jack Shanahan
The campaign rollout was mainly digital, including website and social media --organic and paid-- as well as in-store material.
