Business of Handmade is an immersive, multimedia research project studying informality in India’s artisan sector.
Illustrations x Website Design & Development x Report Design
Stitching together stories of 12 creative + social enterprises.
We reimagined how research can be presented to make it more accessible, engaging, and fun so viewers can discover stories and insights from social + creative enterprises working with artisan communities and learn how they navigate challenges posed by informality.
The research is open source and has been designed to be a public good. It is forever accessible not only to policy makers and funders, but also the artisan communities of this sector.
Retainer Project 2021
Project Led by: 200 Million Artisans
Commissioned & Sponsored by: PEC International Council, British Council
Knowledge Partner: Parsons DEED Lab
Knowledge Partner: Parsons DEED Lab
Lead & Co-Authors: Priya Krishnamoorthy, Dr. Anandana Kapur, Aparna Subramanyam
Creative & Communication Strategy: Aparna Subramanyam
Art Direction, Design, Illustration & Website Development via Wix: Shreya Gupta
Creative & Communication Strategy: Aparna Subramanyam
Art Direction, Design, Illustration & Website Development via Wix: Shreya Gupta
Contributors: Astha Khuble, Tanishka Chellani
Photographs: Courtesy 12 enterprises
