Energetics F/W 21

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INTERSPORT

Energetics F/W 21

In this fall/winter campaign I've explored motion brushes to express the energy of Energetics, an international sporting goods retailer that has presence in 65 countries. For the art direction of this in-store videos, I've created something playful to highlight the joy in exercising. Sketch lines, strokes and brushes following paths along the scenes to celebrate and enhance motion.

Color Palette Studies

As a brazilian working with a german client, I've spent a day researching for the local upcoming color trends using articles and reports to ensure the color palette is still a thing when the collection pops up in the next 3 months.

THE AUTUMN COLORS

As a sub-brand, Energetics has little presence when it comes to identity, always absolving the institutional colors of the Intersport group. To create unity, I've suggested a different color set for the whole campaign; from the ambience to the tech videos we sticked to a palette that embraces the cold of the season but also celebrates warm and joy. The result is a cohesive campaign that can be recognizable by far from the colors.

Product Features

For product highlight, I've develop a simple design system to construct over 32 versions, working with a team that used guidelines to build amazing motion effects.

WORKFLOW ENHANCED

To turn this into a usable design system, I've used Figma as our project library. Components with different properties get in action to make our work faster than never. We constructed almost 177 screens to create color and component combinations, ensuring cohesive design choices trough all the 32 format versions.