HONOR
HKI has been collaborating with Marcel Agency & HONOR in order to create their first brand movie regarding
their new brand positioning. MISSION : Create a whole visual identity that correspond to the new brand mission :
their new brand positioning. MISSION : Create a whole visual identity that correspond to the new brand mission :
Creating an intelligent new world that belong to young people. CHALLENGE : Find the right creative approach concerning their new concept and slogan “Moving Color”including the brand crossover and HONOR’s youth community code.
