BRIEF:

The business and marketing challenge was to develop a brand and package design solution for the new fruit brandy (rakija) for the Serbian market and afterward for the whole region of Balkan.

SOLUTION & EXECUTION:

The idea was to create an attractive and demanding product with a provocative and witty name, an appropriate bottle, and an original label with a mysterious tree to satisfy key values of the product, which are innovation, tradition, and quality.

IT IS MORE THAN JUST A RAKIJA, IT IS THE REVOLUTION

For the first time ever, plum meets quince to deliver unusually pleasant experience. So pleasant, that this is probably the only Slap that caresses you.