Resolve Branding
Logo & Collateral
Logo & Collateral
Faced with the task of conveying both stability and longevity in this branding system, I approached the logo with the goal of merging two opposing forms: a circle and an elephant. I chose these objects for their dominent characteristics, as the fluid form of the circle contrasts the bulky nature of the elephant. After developing the logo, I applied it to the collateral, in which I sought to achieve a modern aesthetic while retaining a classic appeal by limiting the color pallet to black and white.
