Two Guys and a Pizza Place 12 Week Advertising Campaign
Two Guys and a Pizza Place Cross Media Campaign
Two Guys and a Pizza Place Outdoor Advertising Campaign
Business Result period: September 2013 - January 2014
Start of advertising/communication effort: September 2013
Base period as a benchmark: 25 weeks (welcome week - winter term beginning)
Situation Analysis
Known for their award winning pizza, Two Guys and a Pizza Place is a business local to Lethbridge for over 12 years. With such a well-known status to permanent residents of the city it is important to reach out those temporary residents who reside due to post secondary schooling. Lethbridge has a guaranteed growth in consumers every year due to the incline of students during the school year. Because of this steady incline and decline, Two Guys and a Pizza Place have a better opportunity to branch out their marketing efforts through the simple act of word-of-mouth.
How consumers spend their time:
53% of Canadians’ active time is spent outside the home.
33% of their ad exposure each day was to Out-of-Home.
Stats from Canadian Facts
Reaches consumers
24/7
Outdoor advertising is effective in building high awareness levels for both new and established brands.
Connects brand into peoples everyday activities.
Billboards:
Horizontal posters
Digital poster
Superboard & Spectaculars
Digital Superboard
PATTISON’s Digital Poster Network is the largest in Canada with 26 Spectaculars and 74 Horizontal Posters in 19 markets.
• Digital posters offer static and full motion with the ability to constantly change message.
• Generate wow factor impressions
• Located on key routes and busy urban streets in all major markets.
Street Level:
Super shelter
Transit shelters
Allows specific route targeting
- Provides penetration into local neighbourhoods
- Special effects and enhancements are available through extensions and vinyl decaling that allow the advertiser additional creativity
- Advertising messages reach both pedestrians and vehicular traffic
- High reach and low cost compared to other media
I am not connected to Pattison Out Door Advertising in any way.
