TN International — is an international division of Technonikol, a leading manufacturer of building materials and systems. On the eve of the new year representatives of the company turned to us to design a calendar for their foreign partners-architects.

The construction industry today is increasingly focused on sustainable development, environmental protection and ecological approaches. Therefore, the main theme of the calendar was smart building.

Before we start design work, we usually test the client to determine the vector of future creative development.

The results of the visual test, with some exceptions, showed that the client clearly favors photography and collage, as opposed to illustrative graphics. Minimalism and laconicism are welcomed.

The client chose an architectural design concept. In the design, we used fragments of internal and external architectural forms, landscape design, which dictate the nature of the layout of the information blocks. The theme of "green" building is explained by using natural colors — both in photo-images and in additional graphics.

In general, the visual solution is plastic, textured, geometric, combining severity and energy. The calendar has been translated into several foreign languages - given its foreign audience.

Art Director: Irina Shmidt

Analysts: Maria Megrabyan, Irina Mokrousova

Designers: Olga Lyashenko, Tatiana Savchuk, Olga Samofalova, Valery Golubtsov, Victoria Pokhilko, Natalia Lytkina

Project Manager: Anna Artemova