Burt's Bees
6 Second Classics Vine Campaign
6 Second Classics Vine Campaign
Before natural personal care products became so en vogue, Burt’s Bees had already pioneered a line of mainstay natural products with a couple decades of history and unrivaled fan affinity behind them. But in a market defined by the latest and greatest, Burt’s Bees needed a new, interesting way to celebrate these timeless products.
In collaboration with award-winning director Jethro Ames, Burt’s Bees produced a series of short films on Vine that put both the Classics products themselves and the personality of the brand front and center. The six-second stop motion film series was Burt’s Bees first exploration of the Vine platform but proved to be a major source of content that quickly circulated around the web. And, true to Burt’s Bees form, it became yet another testament to the brand’s long history as a true pioneer.
Objective
Introduce Burt’s Bees on Vine by retelling classic tales in 6 second clips.
Outcome
Generated buzz with mentions by CNN, Forbes, Contently, Digiday, Ad Week, Creativity Online and Fast Company.
Team members
David Baldwin - Creative Director, Bob Ranew - Creative Director, Shaun Sundholm - Art Director,
Jimmie Blount - Art Director, Ian Fairbrother - Copywriter, Tedd Wood - Copywriter, Hayley Reaver - Copywriter, Melissa Blavos - Agency Production, Katharine Belloir - Account Supervisor, Jethro Ames - Director, Pond! - Sound, Steven Barlow - Voice Over, Elie Rossetti Serraino - Costumes
Thank you!
