OPPORTUNITY
Redesign a product packaging that lacks both functionality and aesthetic appeal.
Redesign a product packaging that lacks both functionality and aesthetic appeal.
SOLUTION
Mytra headbands are marketed to women in their late teen to mid twentys; therefore, the goal of the brand is to exude elegance, reliability, and sophistication because this is the look that women in this age group attempt to achieve. Issues of functionality and lack of aesthetic appeal are solved by providing storage, protection, and shelf presence in the packaging solution.
Mytra headbands are marketed to women in their late teen to mid twentys; therefore, the goal of the brand is to exude elegance, reliability, and sophistication because this is the look that women in this age group attempt to achieve. Issues of functionality and lack of aesthetic appeal are solved by providing storage, protection, and shelf presence in the packaging solution.
*All original imagery
