Una genenación que no conoce la vida sin IKEA / A generation that doesn't know life without IKEA
IKEA arribed in Spain in 1996, creating a new generation who don't know life without the brand: The IKEA natives. We wanted to demostrate to this audience the impact IKEA has had on our homes, so we picked six IKEA natives and invited them to take a horrific trip in time to the 1990s in the form of a reality show.
CANNES LIONS 2 Silver - Media & Creative Commerce, channels.
CANNES LIONS 1 Bronze - Creative Commerce, engagement.
CANNES LIONS 2 Shortlist - Entertaintment.
CANNES LIONS 1 Bronze - Creative Commerce, engagement.
CANNES LIONS 2 Shortlist - Entertaintment.
D&AD 1 Graphite - Commerce, Entertaintment.
D&AD 1 Wood - Experiential, use of talent & influencers.
D&AD 3 Shortlist - Media (entertainment), Media (use of talent and influencers), Spatial design (sets & stages).
ONE SHOW - 1 Bronze & 1 Merit - Social media - influencer marketing - multi channel & Branded entertainment - experiential - in person event.
D&AD 1 Wood - Experiential, use of talent & influencers.
D&AD 3 Shortlist - Media (entertainment), Media (use of talent and influencers), Spatial design (sets & stages).
ONE SHOW - 1 Bronze & 1 Merit - Social media - influencer marketing - multi channel & Branded entertainment - experiential - in person event.
LIA 1 Silver - Branded Entertainment.
LIA 4 Bronze - Branded Entertainment, Social Media & Influencers, Integration, Digital.
LIA 1 Finalist - Creativity in commerce.
LIA 4 Bronze - Branded Entertainment, Social Media & Influencers, Integration, Digital.
LIA 1 Finalist - Creativity in commerce.
EFFIE Europe - 2 Best of Europe - Media Strategy & Idea and Retail.
EUROBEST 2 Gold - Media, Entertainment.
EPICA AWARDS 2 Bronze - Homes, Furnishings & Appliances, Retail Services.
2 Shortlist - Branded Content (Films & Series), Humour in Advertising.
2 Shortlist - Branded Content (Films & Series), Humour in Advertising.
EL OJO 7 Gold - Content, Digital & Social, Effectiveness.
EL OJO 4 Silver - Content, Effectiveness, PR.
EL OJO 9 Bronze - Direct, Effectiveness, Film, Innovation, PR.
EL OJO 4 Silver - Content, Effectiveness, PR.
EL OJO 9 Bronze - Direct, Effectiveness, Film, Innovation, PR.
EL SOL 1 Gold - Branded Content digital campaigns.
EL SOL 2 Silver - Innovation in Branded Content, Digital & Mobile (long format).
EL SOL 2 Bronze - Brand Experience & Activation.
EL SOL 2 Silver - Innovation in Branded Content, Digital & Mobile (long format).
EL SOL 2 Bronze - Brand Experience & Activation.
EFFIE 1 Gold - Best Branded Content
THE GERETY AWARDS 1 Silver - Entertaintment.
YOUTUBE WORKS AWARDS Grand Prix & Best Creative Work & Greatest Sales Impact.
CdeC (Spanish creative club) 1 Gold Instawards, 1 Silver Craft, 1 Bronze Branded Content + 6 in book mentions.
CASE STUDY
MAKING OF
EPISODES 1, 2, 4, 5 and 8 with Subtitles.
CASO versión en Español.
TRAILER TV. Versión en español.
EPISODIO 1. Un reality nunca visto
EPISODIO 2. Hells kitchen
EPISODIO 3. Las mascotas de la casa
EPISODIO 4. Que empiece la competición
EPISODIO 5. ¡Arranca nena!
EPISODIO 6. Torpes hasta para encender un ordenador
EPISODIO 7. En los 90, pero con estilo
EPISODIO 8. Las despedidas cantando saben mejor
