Tucson Travel Poster Series
Tucson, Arizona
Design Achievement
Developing out of an office environmental branding exercise, the Tucson Travel Posters highlight many of the unique destinations the city and surrounding areas have to offer. These locations prove to be exciting adventures for visitors to the region and the locals that live there every day and create memories that last a lifetime. To begin the process our team selected topics that ranked high on a simple Google search. The next step was to simplify the result into an iconic mark that could both stand alone and also work as a system. The goal for this project is that it will be built upon over time and encompass all that is amazing about Tucson.
Scope Summary
DLR Group's XGD Studio originally embarked on an ambitious undertaking to create an expansive wall mural for their local Tucson office. However, the project swiftly evolved into a series of posters with vast potential for expansion. The inherent design elements seamlessly lend themselves to various branded items that can be offered as merchandise, including mugs, t-shirts, buttons, patches, and tote bags. This strategic approach ensures a wide reach and enables the dissemination of Tucson's remarkable essence through diverse channels. DLR Group provided experiential graphic design services for the project.
