Salvador's Deli - Delicatessen Brand Identity
Salvador's deli is the first delicatessen and Mexican cloud kitchen to open up in Kanpur, UP.
The founders wanted a bold yet simple brand identity which could stand up to the bold flavour profile of the Kitchen. The goal was to create a visual presence that is clean and easy to read in a market where more and more cloud kitchens are popping up.
The founders wanted a bold yet simple brand identity which could stand up to the bold flavour profile of the Kitchen. The goal was to create a visual presence that is clean and easy to read in a market where more and more cloud kitchens are popping up.
Salvador's Deli is now serving on Zomato and Swiggy; you can get your hot Burrito now.
Scope : Logo system | Typography | Color | Menu | Packaging Labels | Social Media | Street Signs
Logo System
Type & Color
Choice of colors was bold and classic (black and white) to add a dash of Mexican chilli we added red and grounded the pallet with a salmon pink. Brothers OT was chosen as it looks clean, modern and stylistic and paired with Degular which provides an anchoring sans serif presence for the body copy
Menu
The Cloud Kitchen started during lockdown, therefore two versions of the menu were created, one was the hand out flier menu, and a digital version which could be circulated around on phones because most people order food via their phones
Brand Collaterals
Take away containers
Packaging Label and Thankyou Cards
Stickers, Badges & Butter Paper
Street Sign
Social Media Templates
Thankyou! Happy Ordering
