Image Credits: Anne Kahn, 3d Artist; Mike Harris, 3d Art and Art Direction
Solutions for Simple to Complex Trimalleolar Injuries - Orthopaedic Advertising and Product Campaign
In this campaign our team was challenged to craft a story that would highlight the competitive advantages of our product portfolio, using evidence based messaging, across print, digital, social, video, and web platforms. Traditionally our customers fall into two separate categories in the treatment of complicated ankle injuries, plates or nails. This effort sought to bridge that gap in usage.
My team included:
Jamie Elmer: Senior Director Marketing Communications
Mike Harris (me): Creative Services Manager
Jo Brown: Senior Marketing Communications Manager
Sabrina Luevano: Senior Graphic Designer
David Holland: Web and Digital Architecture Manager
Anne Kahn: 3d/Post-production Artist
Rachel Wulc: Temp 3d/Post-production Artist
Brendan Carlson: Studio Manager
Web Page Experience
Web Page Credits: David Holland, Programming and Page Organization; Sabrina Luevano, Graphic Design and Layout; Anne Kahn, 3d Art; Jo Brown, Concept and Copywriting; Mike Harris, 3d Art, Art Direction, Concept
Collateral Mix
Housed within our website, the Trimalleolar Injury webpages can be found organically, in advertising, social media posts, or product brochures. We strive to purposefully build and maintain these touch points and then leading an audience to our content.
Credits: Sabrina Luevano, Layout and Design; Jo Brown, Copywriting and Concept; Anne Kahn, 3d and Images; Mike Harris, Concept, 3d, and Art Direction
Video Production and Editing
I led my studio team in the production, editing, and scripting of questions that ultimately served as the backbone for this campaign. We collaborated with other surgeons, product managers, and executive members to mold this story to service our campaign.
These videos seek first to educate, bringing the voices of respected and highly-sought experts in their fields to other orthopaedic surgeons throughout the globe.
Video Credits: Brendan Carlson, Camera and Production Management; Rachel Wulc, Camera and Production; Mike Harris, Interview, Video Editor, Scripting
"A trimalleolar injury is a fracture of the ankle that involves the lateral malleolus, the medial malleolus, and the posterior malleolus. This complex injury can be difficult to treat appropriately. In this interview, Dr. Cristian Ortiz highlights the diagnosis, his treatment algorithm, and controversies of this indication."
