We are fed up of talking about pollution and recycling problems.
This is how most of us feels in our days. We are at such a stage of information "eco" noise, when even the worst predictions of human behavior no longer work. There is no longer the desire and initiative, and most importantly, the motivation to change something. Aren’t we all experience the lack of confidence, that we can change something for real? There is a lot of talking about “what” to do, instead of “why”. The idea of this campaign is to make us believe, to accept the problem more personally and to take action – recycle. It’s optimism, the true belief that the future scenario can be good, that climate change catastrophes can be prevented, and that pollution can be tackled as much as possible. After all, it all depends of our small steps. It’s positivity we need the most, in such a negative context of climate change, planetary pollution. We need to talk about more conscious consumption in an optimistic, inspiring and bright ways. In our day, when there is so little faith in the bright scenario for the future of our planet, it is very important to say out loud and boldly: I do believe that everything can be changed for the better.
Client: Gamtos Ateitis ir Basicom Creative: Mãrios Director: Dominykas Bliznikas. Producer: Dominyka Berulytė. Sound: Vilius Tamošaitis.Voice: Saladžius Matas
