For this year's Super Bowl campaign, General Motors promoted its electric vehicles with a series of spots. They featured Hollywood star Will Ferrell declaring his hate for Norway and waging war on the nation up north. His “hatred” was apparently fueled by the fact that Norway is selling more EVs per capita than any other country in the world. As the best-selling EV-brand in Norway, Audi felt the need to respond swiftly. Within 48 hours we responded with an epic clapback starring Game of Thrones star and proud Norwegian Kristofer Hivju.
SEE THE CASEVIDEO HERE
In their Super Bowl campaign, GM, with the help of Will Ferrell, proclaimed their hate for Norway and declared war based on the Norway being world leading in electric vehicles per capita. In this, we saw a great opportunity. An opportunity to get as much attention as possible towards the leading EV-brand in Norway – Audi. We had to respond fast and make sure we got together all the ingredients for a great PR story. And so, we did: Two celebrities in a public “back and forth” war, national pride, the biggest sporting event on the planet and hilarious, shareable social video content that made people talk and share, made journalists write and report. Within 48 hours, we had responded with what one journalist described as: “Amazing swiftness and a perfect response”
Credits
Copywriter: Robert Radoli
Art Director: Thorbjørn Ruud
Account Executive: Petter Bryde
Project Manager: Shirin Pakzamir
Designer: Ole Jakob Skattum
Account Executive: Petter Bryde
Project Manager: Shirin Pakzamir
Designer: Ole Jakob Skattum
Other Credits:Audi Norway
Client: Tommy Bækkevold Jensen
Client: Elin Rosnes Sinervo
Einar Film, Production Company
Director: Aksel Hennie
DoP: Pål Ulvik Rokseth
Executive Producer: Guri Neby
Post Producer: Cyril Boije
Producer: Nicoline Helgø
Production Manager: Sebastian Andrés Knutsen
Shortcut, Post Production:
Post Producer: Ida Fiskerud
Offline edit: Magnus Evensen
Music composer and Sound mix: Petter Fagelund
Grade and online: Eirik Aarnes Vik
Client: Tommy Bækkevold Jensen
Client: Elin Rosnes Sinervo
Einar Film, Production Company
Director: Aksel Hennie
DoP: Pål Ulvik Rokseth
Executive Producer: Guri Neby
Post Producer: Cyril Boije
Producer: Nicoline Helgø
Production Manager: Sebastian Andrés Knutsen
Shortcut, Post Production:
Post Producer: Ida Fiskerud
Offline edit: Magnus Evensen
Music composer and Sound mix: Petter Fagelund
Grade and online: Eirik Aarnes Vik
