Lemberg Group Inc Brand Identity
Lemberg Group Inc is a freight company specializing in line-haul logistics. Operating for more than eight years, the company has rapidly grown to become one of the regional Illinois most in-demand independent freight businesses. Lemberg Group offers full truckload service, LTL service, full-service logistics, dedicated fleet operations, warehousing and cross-dock services.Animation: Hrystyna Gavrylova
Lemberg is the German name for the city of Lviv in Ukraine. Lviv's modern coat of arms is based on the coat of arms from the city seal from the middle of the 14th century—a stone gate with three towers, in the opening of the gate of which walks a golden lion.
The dominant symbol of the brand is a sign in the form of a lion's head - a mascot and a symbol of the brand. The image of the fiery lion is the most relevant to the category and creates an association with the world of multi-purpose transport services. Giving the image of a lion of character and emotions enhances the brand's recognizability and marketing potential.
Lemberg Group Inc serves customers not only in the United States but also around the world, devoting itself to activities that drive business success. Using the main symbol of the brand - the head of a lion and a graphic element of the "line", we enriched the composition with a map of the United States. For the company's services in other countries, the composition does not contain a map of the United States, but consists only of an image of a lion and a graphic element of the "line". In general, branding has a powerful but elegant and modern look. Using basic corporate fonts, we can place additional advertising information on vehicles.
