It all started when owner, Antonio Gentilucci, during regular trips to Italy, noticed in every major city he visited, small, intimate shirt and tie shops for men. Those shops carried the most beautiful Italian-made, quality shirts and ties in unique styles and colours that he had never seen in North America. He fell so in love with those shops that he literally stopped buying his shirts and ties in Toronto, and would stock up during his trips to Italy. It was during one of his trips, in 2009, that the thought of opening a similar shop in Toronto crossed his mind. He simply needed to find the right location that would complement the concept.